Transforming Thought Leadership
Cisco sought to create a collaborative community of education thought leaders and provide a forum for dialog about education transformation. Aside from creating the site itself, they needed to develop the GETideas brand.
What they got was a carefully crafted brand that defines the collaborative nature of the project. The site includes blogs, news, webinars, videos, case studies and now has more than 600 registered members in 28 countries. The GETideas platform was also selected for the UNESCO Partnership for Education.
Cisco GETideas is the definition of success.