Adrenaline + Functionality
DC Shoes is an amazing brand with a huge fan base. The goals of the project were to generate more revenue, increase engagement and broaden their fan base without alienating their die-hard existing customers.
Utilizing DC Shoes’ large content database and staying true to the DC heritage, the site developed into an experiential portal where new fans could learn more about the brand and it’s history in action sports, while seasoned enthusiasts could easily navigate to content which interested them most.
The results showed that both old and new fans engaged with the site regularly. There were marked increases in Facebook referrals, content sharing and impressions reached.