An All-Inclusive Pit Pass

The Verizon IndyCar series is the pinnacle of American open wheel racing. The company was going through a transformation, introducing a totally new car, new venues and was looking to re-define their brand. The goals were to tap into the younger race fan demographic, provide the ability to offer up to the minute updates and news and most importantly, create an experience that gives users a feel for the power and excitement of IndyCar.

The result – a socially integrated, experiential portal, which engages both diehard and casual race fans, giving them real-time race stats, access to drivers social media updates and current content from IndyCar as well as related news from around the web…all without leaving the site.

Agency: Terralever

Visit Indycar



Art Direction | Lead Design

User Experience

UX Direction


Defined Brands Digital Style

Awards Won